We are bombarded with ads every day. For a promotion to make its mark and to stand out, it has to be different.
Last month for Valentine's Day, The Crazy Robertson sent out a letter with a dripping pink stencil and all it said was: The Crazy Robertson Loves You! Under it had a special website address. That's it and nothing more. The ad surely made me curious and I am sure many recipients of the letter visited the website.
Honda is doing something really clever as well to promote its lawn and garden vehicles. The promotional letter grows into flowers.
The letter is printed on a specially made paper that contains seeds. All you have to do is plant the letter. It is a truly genius and memorable promotional piece. It was developed by the UK agency Inferno.